What a REVREX-powered advisory practice looks like.
A generic, sanitized model of a fully implemented CPA advisory practice — the structure, documents, workflow, and deliverables — drawn from the firm where the system was built. Firm details are placeholders. Picture your own name on it.
Sample practice
[Your Firm] Advisory
All names, figures, and documents are illustrative.
The practice at a glance.
- Practice name
- [Your Firm] Advisory
- Clients on recurring
- Owner-operated businesses, $1M–$25M revenue
- Cadence
- Monthly close · monthly or quarterly review
- Runs on
- REVREX Platform + REVREX Pay
- Team
- Partner/advisor · account manager · staff accountant
The practice keeps every advisory client’s books on the REVREX Platform and accepts their payments through a branded REVREX Pay program. Because the numbers are reconciled every month, the advisor walks into each meeting with a scorecard the owner trusts — and the conversation is about decisions, not bookkeeping.
Three tiers. One clear ladder.
Foundation
Clean books, every month.
Monthly close · quarterly review
- Books kept on the REVREX Platform
- Bank, card, and revenue reconciliation
- Monthly financial statements
- Quarterly scorecard and RexScore™ review
- Tax-ready year-end package
Advisory
A monthly conversation about the business.
Monthly close · monthly review meeting
- Everything in Foundation
- Monthly financial review meeting with action log
- Cash-flow outlook and working-capital guidance
- KPI and ratio scorecard explained in plain language
- Annual valuation estimate and EBITDA review
Strategic
Planning toward a bigger outcome.
Monthly review · quarterly planning session
- Everything in Advisory
- Quarterly planning session with the owner
- Exit, succession, or financing readiness (X-iT Strategy™)
- Pricing, margin, and product-line analysis
- Digital-asset tracking and 1099-DA readiness where relevant
Tier names, inclusions, and cadence are adapted by each firm. Most firms launch with Advisory and move clients up or down from there.
Price the value. Bill it monthly.
Fixed monthly fee per tier.
Clients pay a predictable amount each month. No hourly surprises, no year-end invoice shock.
Priced on value, not hours.
The fee reflects what the owner gets — reconciled numbers, a scorecard, a decision partner — not the time it took.
Onboarding fee for the move.
A one-time fee covers migration onto the Platform, chart-of-accounts mapping, and the first close.
Platform included or itemized.
The REVREX Platform subscription is bundled into the fee or shown as its own line, depending on how the firm prefers to present it.
Annual review and adjustment.
Fees are reviewed each year against scope, complexity, and the client’s growth, with the change communicated in the renewal letter.
| Tier | Fee basis | Onboarding | Platform |
|---|---|---|---|
| Foundation | Fixed monthly fee | One-time, scoped to the migration | Bundled or itemized |
| Advisory | Fixed monthly fee | One-time, scoped to the migration | Bundled or itemized |
| Strategic | Fixed monthly fee | One-time, scoped to the migration | Bundled or itemized |
The system includes worked pricing models. The figures are set by your firm for your market and are not published here.
What the sample engagement letter covers.
- 01Scope of servicesWhich package, what is included, and what is explicitly outside the engagement.
- 02Deliverables and cadenceThe monthly and annual deliverables, the meeting schedule, and turnaround expectations.
- 03Client responsibilitiesBank access, source documents, POS and processor data, and timely answers to classification questions.
- 04Fees and billingMonthly fee, onboarding fee, what happens on late payment, and how fee changes are communicated.
- 05Term and terminationInitial term, renewal, and the notice either party gives to end the engagement.
- 06LimitationsAdvisory work is not an audit, review, or assurance engagement; valuation outputs are estimates, not appraisals.
- 07Confidentiality and dataHow client data is handled on the Platform and who can access it.
Sample only. The engagement letters and scoping language in the Advisory System are templates. Have your attorney review and adapt them to your firm and your state before using them with a client.
Close. Review. Meet. Follow up.
Week 1
Close
Bank and card feeds reviewed, AI classifications approved, deposits adjusted, reconciliations completed, period locked.
Owner: Staff accountant
Week 2
Review
Statements generated, scorecard and ratios refreshed, exceptions listed, talking points drafted for the advisor.
Owner: Account manager
Week 3
Meet
Monthly review meeting with the owner: results, cash outlook, the two or three decisions in front of them, action log updated.
Owner: Partner / advisor
Week 4
Follow up
Recap email sent, actions assigned, next month’s open items queued, renewal or scope changes noted.
Owner: Account manager
The cycle runs on the REVREX Platform: the close happens in the ledger, the review reads the scorecard, and the meeting works from the same numbers the owner can see. Nothing is re-keyed into a spreadsheet.
Keep the value visible between meetings.
Advisory introduction letter
Sent to existing compliance clients to introduce the recurring service, what changes for them, and how to start.
Onboarding welcome
What the client needs to provide, what the first 30 days look like, and who on the team does what.
Monthly meeting recap
Three headline numbers, what was decided, who owns each action, and what to expect next month.
Quarterly update letter
The quarter in review, the scorecard trend, and one forward-looking topic for the next planning conversation.
Renewal and fee notice
A plain-language annual renewal covering scope, any fee adjustment, and the year ahead.
Sample · monthly meeting recap
Subject: March review — what we saw, what we decided
- Revenue reconciled at 99% — deposits, card settlements, and the ledger agree.
- Gross margin slipped 2 points; we traced it to supplier pricing on two product lines.
- Decision: hold the hire until the Q3 cash outlook is confirmed. Revisit on the 15th.
- Actions: owner to send the supplier quotes; we’ll model the margin scenarios before we meet.
The documents the team uses every month.
Onboarding checklist
- Engagement letter signed
- Bank and card connections authorized
- POS / processor template selected
- Chart of accounts mapped
- Opening balances confirmed
- First close scheduled
Monthly review agenda
- Last month’s actions
- Results vs. prior month and plan
- Scorecard and RexScore™
- Cash outlook — next 90 days
- Decisions in front of the owner
- Actions and owners
Action log
- Action
- Owner
- Due date
- Status
- Notes from the meeting
Annual planning agenda
- Year in review
- Valuation estimate and EBITDA
- Goals for the coming year
- Financing, succession, or exit horizon
- Scope and fee for the next term
How the practice was built — and how it is measured.
Choosing the first ten clients
Score existing clients on owner engagement, information quality, business complexity, and growth ambition. Start with the ten most likely to say yes and get value.
The conversation that moves a client to recurring
Open with what you already see in their numbers, describe the monthly rhythm, name the package, and state the fee. Then stop talking.
Roles on the team
The partner advises, the account manager runs the cycle and the relationship, the staff accountant owns the close on the Platform.
Measuring the practice
Clients on recurring, monthly recurring revenue, hours per client per month, realization, and the share of revenue that is no longer seasonal.
What the client receives.
Every month
- Reconciled balance sheet, P&L, and cash flow (PDF)
- Scorecard with RexScore™ and ratio trends
- Meeting recap and updated action log
- Exception list: what needs the owner’s attention
Every year
- Valuation estimate and normalized EBITDA memo
- Annual planning summary and goals
- Tax-ready year-end package for the preparer
- Renewal letter with scope and fee for the next term
This is the generic version. Mike will show you the real one.
Book roughly 15 minutes with Michael Rasmussen, CPA, and see the Advisory System running inside his own firm — the packages, the workflow on the Platform, and the client deliverables.
Want a deeper look first? Ask about a preliminary advisory-practice assessment, where Mike reviews your firm’s current systems — under NDA if you prefer — and maps how the system would apply to your practice.